District Attorney Jill Ravitch Announces Consumer Protection Settlement With Goop, Inc.

District Attorney Jill Ravitch announced today that her office, along with the District Attorneys of Alameda, Marin, Monterey, Napa, Orange, Santa Clara, Santa Cruz, Shasta, and Solano Counties, entered into a settlement in a consumer protection action against Goop, Inc. (“Goop”). Goop sells a variety of health-related products on its website including vitamins and dietary supplements.

The civil action was filed in Napa County Superior Court. The complaint alleges that Goop made unsubstantiated representations regarding the effects or attributes of three products—the Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend— that were not supported by competent and reliable scientific evidence. Goop advertised that the Jade and Rose Quartz eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control. Goop advertised that the Inner Judge Flower Essence Blend could help prevent depression.

District Attorney Jill Ravitch said, “My office is committed to protecting the health and safety of Sonoma County residents. We will protect consumers from companies who engage in false advertising and promise health benefits without scientific support.

Under the terms of the stipulated judgment, Goop agreed to pay $145,000 in civil penalties and is enjoined from making any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidences that substantiates its claims, and from manufacturing or selling any misbranded, unapproved, or falsely-advertised medical devices.

Goop has offered to refund the full purchase price to any consumer who purchased the Jade Egg, Rose Quartz Egg, and/or Inner Judge Flower Essence Blend on or between January 12, 2017 and August 31, 2017 and who requests a refund. Requests for refunds can be made by emailing or calling Goop customer service at customerservice@goop.com or 1-844-WTF-GOOP.

Goop and its counsel worked cooperatively with prosecutors throughout the settlement process.