Organifi Settles Violations Related to False Advertising of Dietary Supplements

District Attorney Carla Rodriguez announced today that her office, as part of the California Food, Drug, and Medical Device Task Force, settled a consumer protection action against Organifi, LLC. The case was filed in Monterey County Superior Court by the District Attorney’s offices of Alameda, Marin, Monterey, Napa, Orange, San Francisco, Santa Clara, Santa Cruz, Shasta, Solano, and Sonoma Counties, which together comprise the task force. The civil complaint alleges that the company made false or misleading advertising claims for its dietary supplements, including that the supplements could balance hormone and cortisol levels, regulate the parasympathetic nervous system, and replace bad bacteria with good bacteria.

Organifi sells supplement powder made from fruit and vegetables, and its product brands include Gold, Pure, Green Juice, and Red Juice. The company engaged in extensive advertising in California. Prosecutors alleged that Organifi made unlawful claims about its products that were not supported by competent and reliable scientific evidence.

As part of the settlement, Organifi, LLC, and its founder, Andrew Canole, agreed to enter into a judgment, which includes $150,000 in civil penalties and $50,000 in investigative costs and restitution. Further, the judgment prohibits Organifi from engaging in any of the unlawful conduct described in the complaint.

District Attorney Carla Rodriguez stated, “We are proud of the work our office does with other counties as part of the California Food, Drug, and Medical Device Task Force. Consumers have the right to expect that the products they purchase will work as advertised.”